When creating storytelling content, you're taking facts of your brand and weaving it together with emotion to create a certain narrative.

You could just say state that you're a content strategist/photographer/graphic designer. Or you can weave together with emotion of where you'll take your clients and how they'll feel on that journey.

People will buy when their internal emotions are being served. When your services take the weight off of your clients, that's when they can see themselves working with you.

Storytelling allows you to connect with your readers and it creates a physiological reaction in the body, but you have to intimately know who it is that you're speaking to.

A great way to learn about your audience is to ask questions. This can be through polls on social media, or by reaching out to past clients that you loved working with.

ShowNotes

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Website: akuakonadu.com

Instagram: instagram.com/akuakonadu_

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Storytelling Quiz