99 | Carolina Guzik | Wisdom in the Tangents Podcast

Carolina is a fellow podcast host at The Tog Republic Podcast, she is a wedding and portrait photographer based in Miami, Florida, and she’s a marketing expert.

Today she’s sharing with us the 5 must-have web pages for your website and tips on what to include on each of those pages in order to attract your dream clients and repel the ones that aren’t a good fit.

This episode is sponsored by Freedom Edits.

Get 30% off your first order by going to allheartphoto.com/freedom

January 24, 2022

99. 5 Must-Have Website Pages with Carolina Guzik

Your website is one of the best tool to attract future clients, build trust and reliability.

1. Home Page or Landing Page
Have your location on your home page. This will help with local leads as well as Google SEO rankings.

Focus your home page on ONE niche of photography. You can have links to pages about your family photos or pet photos, but your main page should be what your main genre is.

When you are choosing photos to display on your website, don’t focus on the clients you’ve already worked with, you should focus on photos that would speak to your potential new clients.

You should have testimonials all throughout your website. Pick certain testimonials that align with each webpage, and only include a line or two of their quote.

2. About Page
This page should NOT be about you! It should be about how you can serve and guide your client through their problems and to their goal.

Leave breadcrumbs all over your website. Point the user where you want them to go next.

3. Portfolio Page
Have 20-30 photos that showcase your style, and how it feels to work with you. Don’t let it sit stagnant, but update your portfolio at least every quarter.

Have your social media icons at the bottom of your pages. Don’t have them front and center. You want them to stay on your site without getting distracted with the sea of notifications.

4. Contact Page
You need to have a page where people can contact you and inquire.

Avoid using phrases like “Book Now” that imply a large step forward for the user. Instead use phrases like “Contact Me” or “See if Your Date is Available.”

Don’t have a super short contact form, but also don’t have 100 questions in there. Carolina recommends having at least their names, phone number, email, wedding date, and throw in a question that they aren’t prepared for, such as “What’s your favorite TV show” or “Is a hotdog a sandwich”. These are simple and easy questions for them but it’ll set you apart from all the other contact forms.

Be sure to reference that extra question later when you contact them.

5. Blog
Use your blog as a resource for your clients and potential clients in a way that helps them and guides them along on their journey. Answer some pain points and give your opinion on how they can have a more simple and streamlined planning process.

Leave breadcrumbs at the end of each blog post that point toward other blogs or pages on your site that are relevant to that blog’s topic.