Abby Grace Springmann is a wedding photographer turned branding photographer, business coach, educator, speaker, and podcast host of The Artisan CEO podcast.
Today she is sharing with us how she transitioned from photographing weddings to branding sessions and how you can make the change and reshape your mindset into branding.
This episode is sponsored by Gusto
Receive $100 after your first paid payroll with Gusto at podcast.allheartphoto.com/gusto
October 17, 2022
144. Transitioning from Weddings to Branding Photography with Abby Grace
“Good for her, not for me” - Amy Pohler
You don’t have to do everything that everyone else is doing. “I’m going to keep my eyes on my own paper because these are the goals that the Lord has set before me”
Things that someone else is doing to market their business won’t necessarily work for your business. Everyone and everyone’s businesses are so different.
Wedding and Family photography is more relational photography, when branding photography is more conceptual style of photography.
Don’t just take the “smiling at your laptop” photos. That’s a decent shot but everyone has that AND it doesn’t speak to your brand position or what you do. Incorporate behind-the-scenes aspects and the whole process of what your client does for their brand.
The 5 layers of depth in branding photos.
• Backdrop
• Background Details
• Outfit
• Foreground Details
• Pose/Action
When you can incorporate the brand visuals and vibes into all those five layers, that’s when your brand photography starts to take it to the next level.
ShowNotes
101 Podcast Templates by David Hooper
Abby
Deep Work by Cal Newport
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Atomic Habits by James Clear
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