Having only one lead generating stream of marketing often leads to burnout, and any time that it's a slow season for those leads, it becomes a slow season for your business.

Having multiple marketing lead generators will keep a more consistent flow of new leads.

Look at your analytics to see where your leads are coming in. You should have that question on your contact form so you can see where they found you.

You can create a referral program for other photographers, by offering them an incentive for referring couples your way when they are already booked.

Create blog posts that other vendors can use on their blog, and ask them for guest posts on yours.

Posting your photos on Pinterest may feel like social media, however Pinterest is a search platform just like Google or YouTube.

Pinterest posts keep their shelf life for months and even years, so even just posting a couple times a week/month will benefit you in the long run.

Elevating your client experience will boost your amount of referrals. And nurturing your current clients will give them a better experience by offering them services you think they would benefit from.

ShowNotes

Find Rachel at:

Website: racheltraxler.com

Instagram: instagram.com/racheltraxler

tiktok: tiktok.com/@racheltraxler

Podcast: The Gold Biz Podcast