Nicola Dixon is a UK-based launch strategist for photographers and helps you scale your photography business using digital products.

Today she's sharing so much goodness, inspiration and tangible steps to create and launch your next digital product.

Even if you don't plan on launching a digital product, you definitely want to listen because you may be surprised on how you feel about
it afterward.

This episode is sponsored by Our Resources

Check out some free resources to help grow your business at podcast.allheartphoto.com/resources

January 30, 2023

156. Launch Your Next Digital Product with Nicola Dixon

Only share what you want to photograph. And if you don't have the portfolio you'd like to share, then set up styled shoots (or attend them) that align with what you are wanting to attract.

If you're interested in setting up a styled shoot, Nicola has a planned guide for you that you can download here.


Listen to what you are commonly getting asked about. Then you can turn that into a digital product that you can point people toward next time they ask about it.

When you're in year one of your business, you have something to teach to someone only 6 months into their business. You don't have to be an "expert" in your industry, you only need to be a step or two ahead of those you are teaching.

Figure out what you're passionate about, something you can speak about for at least 45 minutes. That would be a great topic to create your digital product about.

Starting with one-on-one coaching, live videos, and zoom live workshops area a great way to start teaching and to see what your audience is interested in.

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